100
Number of contracts signed in the first month of targeting a new industry
ABOUT THE COMPANY
TentCraft is a manufacturer of custom tents for major events like South by Southwest, NCAA Basketball Tournament and Taylor Swift concerts.
THE CHALLENGE
When the COVID-19 pandemic hit Matt Bulloch, President and Founder of TentCraft, watched in real-time as the demand for his company’s services evaporated almost overnight.
TentCraft, a company that manufactures custom tents and structures for large scale entertainment events, lost $600,000 of their anticipated March revenue when the pandemic disrupted the event industry. “I realized in order to avoid financial disaster, we would need to pivot—and quickly,” explained Bulloch.
After realizing their quick-deploy tents and structures could be converted to emergency shelters for triage, coronavirus testing and overflow capacity, Bulloch told his employees that they were going to completely retool the company. They would pivot their core business to support the healthcare system and their products would help save lives.
THE SOLUTION
With ZoomInfo already in their arsenal, TentCraft knew they had access to the deepest and highest quality B2B data intelligence in the market. “We had no experience selling to the healthcare industry but thanks to ZoomInfo we knew it would be possible,” explained Bulloch.
THE RESULTS
TentCraft is continuing to create products that are doing good for people across the country. They have been able to retain their employees and prop up our business when it could have completely collapsed.
The Results
TentCraft is continuing to create products that are doing good for people across the country. They have been able to retain their employees and prop up our business when it could have completely collapsed.
